Pureheart, Gentofte

Pureheart is based in Gentofte, just north of Copenhagen where a big and unpolished warehouse-like space frames Henriette Zobels feminine and elegant collections. This is a space for creation and sales, and where volatile inspiration comes to life as styles finding their way to wardrobes all over the country. Pureheart is a fusion of Henriette’s visions and her knowledge of colors, amazing qualities, and her utmost respect for the incredible craftsmanship performed by her Indian suppliers.

Pureheart’s success was soon followed by a jewelry collection in precious metals and stones, which like the clothes would be classic, but with the unique Pureheart DNA. Both collections have since been worn by Denmark’s best dressed women on red carpets at numerous events, as well as everyday’s fabulous women.